Been there.
From start-ups to Fortune 500, my clients include:
Newsletters, Brochures, Long-form Features
Plus annual reports and specialty publications
Austin Private Wealth Brochure
Health Care Cost Management Corporation's quarterly Newsletters
Alaska Legal Services Trust Newsletter promoting services for State Employees.
"Featured Physician" Interviews for Year-in-Review Annual Report, Legacy Emanuel Children's Hospital. Delivered every year to physicians throughout Oregon and SW Washington service area, building awareness for Legacy's specialty services for children.
Testimonial 'Advertorial' for Children's Hospital Heart Program.
First-person article about LiveSTRONG Ride, for OHSU Cancer Institute's annual publication
SEO What?
As SEO copywriter for crazy-successful Vacasa Vacation Rentals, optimized copy for highest rankings in search results for vacation home rentals.
Web content for Savanna Software's newly rebranded site, presenting a complex software analysis product.
Rebranding - Social, strategy, copy and planning
as part of Legacy Health's rebranding initiative.
Technical
Captions & content for new product prototypes, for all form factors. User-friendly copy for interfaces. Approaching
complicated concepts with simple steps.
Concrete UX- formerly Thug Interative - Copywriting for prototype for e-wallet products.
HPC technology - Interview with Intel Subject Matter Experts (excerpt)
Yeah, print. Because sometimes you just gotta kill trees.
Sales one-sheet for Savannah Software B2B high-tech software analysis product.
Transition Management employee training materials supporting Nike's launch of Kronos shift scheduling software for all North America Direct-to-Consumer stores.
Intel Inside(R) Program Simplified training materials, for resellers to better maximize reimbursement for their Intel product ads.
Financial Services
CEO's monthly e-Newsletter for Heritage USA financial services group members and prospects.
Professional bio - One cohesive, comprehensive new bio, created from three different professional entities. (Excerpt)
Intel Case Study. Target audience: decision makers for enterprise hardware purchases (servers).
Direct Mail.
Postcard in a multi-phase campaign targeting 52,000 owners of second homes in the Pacific Northwest, encouraging them to try Vacasa's vacation rental management services. Vacasa experienced 3000% growth its first year.
Postcard for groundbreaking ad campaign (print, DM, broadcast) promoting importance of colon cancer screening. Resulted in over 400% increase in screening appointments at OHSU alone.
Postcard from multimedia campaign (print, Facebook, DM, broadcast, outdoor) that resulted in nearly 20% increase in consumer awareness in Portland Metro Area for Legacy Emanuel Hospital and Trauma Center's Emergency Room.
Single most successful Direct Mail for EF. Newsletter, sent to 200,000+ high school teachers in the U.S. and Canada to promote educational tours to Europe, Australia and Mexico, got a 5% response rate from repeat users, and 2.6 % from first-time contacts.
Custom approaches for
one-of-a-kind projects.
What do you get
when you mix complex content
with creative ideas?
A holiday Powerpoint with program management accomplishments synched to the tune of
The 12 Days of Christmas.
Ads with baby chickens!!
Concept ads for Abbott Laboratories' Animal Health division, promoting a new powdered pharmaceutical, SaraFlox, that significantly lowered death rate of baby chicks related to E. coli infections. Target audience: large-scale poultry farmers.
Concept for a cowboy video to demonstrate a complicated international manufacturing IT security program to executive leadership from Germany. Because Americans are all cowboys. Right?!
Contact Kathryn
